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You Probably Live Near A Walmart, So It’s Depending On In-Store Pickup For Growth. Instead, the company wants to draw customers to its stores with pickup towers or grocery pickup points, or dispatch store employees to make deliveries. Towers of E-Commerce Dominance During today’s quarterly earnimgs confefence call, Walmart CEO Doug McMilon was pleased with the company’s increased sales growth. Its comparable store sales just keep increasing, and Walmart is using those online sales, which include grocery orders for pickup, to bring customers to the store. Or at least the parking lot. This is a practical matter. That means stopping by one is usually convenient, and changes the way that the company approaches e-commerce compared to its competitors. This year, the retailer is going hyper-local, storing more than a million supply lists for teachers, delivering full sets of school supplies to customers’ doorsteps (or local Walmart store) even before the academic year begins. A long way for Amazon to go We know that Walmart and Amazon are locked in a battle for national sales dominance, so it’s notable that while Amazon is working hard to expand its private label offerings and its food offerings, it has an obvious role model in Walmart. Amazon’s biggest brand in sales, the private-label electronics line AmazonBasics, sold $210 million in the first half of the year.
Asda returns to sales growth but brand recovery is still some way off. Asda returned to sales growth in its second quarter for the first time in three years as investments in price and the store experience convinced shoppers to return. Like-for-like sales (excluding petrol) were up 1.8% in the three months to 30 June, with Asda claiming one of its most successful Easter trading periods ever with total sales up 16%. Even without Easter, comparative sales would still have been up 1.1%. Doug McMillon, CEO at Asda’s parent company Walmart, says he is “encouraged” by the return to sales growth and that investments in price and store experience are resulting in shoppers visiting more often and increasing their basket sizes. “There’s still much more to be done, but we’re clearly headed in the right direction,” he says. Asda has been the worst performing of the big four supermarkets for a number of quarters. Asda will also need to focus on building up its brand. Its Index score, which measures a range of metrics including quality, impression and reputation, has barely inched up over the past year and it has a score of 14.9, putting it in ninth place in a list of 25 supermarket brands and behind all its major competitors. Only in terms of value does it beat its main rivals, coming in third with a score of 23 but still well behind Aldi on 46.7 and Lidl on 43.2.