VF Corp.’s new strategy is focused on maintaining the company’s longevity — even in a rapidly changing marketplace.
With a measurable goal of delivering top quartile total shareholder returns, VF Corp. unveiled its 2021 strategic growth plan. The five-year plan focuses on four opportunities that will serve as the foundational elements underlining its new strategy. These include:
*Reshaping the company’s brand portfolio and enabling VF’s powerful brands;
*Transforming to a consumer and retail-centric model;
*Elevating direct-to-consumer while prioritizing digital; and,
*Distorting investment toward Asia, with a heightened focus on China.
These goals will be enabled by amplified investments and a focus on six critical capabilities: design and innovation, demand creation and brand experience, insights and analytics, retail excellence, demand and supply chain agility, and talent, the company reported.
“Our 2021 strategic growth plan fuels our aspiration to consistently grow by creating amazing products and brand experiences that transform and improve…