Whether you have a restaurant or pottery shop, customers will have questions regarding your business. And those answers are not going to be available on your site no matter how thorough you are. That is just a fact. The new Questions & Answers feature from Yelp (NYSE:YELP) gives your customers the answers they need about your business from actual customers or yourself.
New Yelp Questions and Answers Feature
This Q&A thread of a restaurant called Le Pigeon is a common example of the kind of unexpected questions customers may ask. But the answer provides details from a personal experience that may not be captured in an FAQ section of the site, if it has one.