Social media offers a wealth of opportunities for main street store owners. By engaging with existing customers and reaching out to new ones, a small business can significantly enhance and promote its brand and ultimately improve its bottom line by utilizing and exploiting the unique opportunities social media provides.
The exhilarating world of social media is constantly evolving and the savviest of business owners keep up with these fluctuating social media trends. Small Business Trends takes a look at 10 hot trends on social media right now for main street store owners.
Hot Trends on Social Media for Main Street
Caroline Barker, Content Marketing Manager at Main Street Hub, which helps thousands of local businesses manage their social media marketing and maintain their online reputations, provided Small Business Trends with some current hot social media trends for main street store owners.
One hot social media trend for main street store owners Barker highlights is user-generated content. The idea is simple. If customers are posting about your small business on their personal channels — share it! Just make sure to tag or credit them, and say thank you. These posts are great opportunities to show what’s happening in your business in real time and encourage new customers to give your business a try.
Data shows social videos generate 1,200 percent more shares than text and images. Since Facebook Live debuted in 2015, the shrewdest of business owners have been capitalizing on sharing live-streaming videos on Facebook. By connecting your customers with your business via video, Facebook Live helps to increase the reach of your main street store.
Augmented reality is gathering momentum on social media channels. By sharing actual experiences rather than just information, augmented reality is creating new opportunities for brands to reach out and…