If you’ve recently launched an eCommerce business and need to find those first 50 customers to get the ball rolling, it can be tough to figure out where to start. Your first customers are your most important—they help your business get seen and heard, and help you figure out any glitches in your processes.

But, for a startup, these customers will inevitably be difficult to get, as you have to sell them an entirely new brand. Here are four ways to make those initial sales.

1. Get Noticed Online

Home might seem like the wrong place to start if you’re looking to get your brand out there. However, creating content on your website and marketing it is one of the most basic and important ways to start attracting people to your brand.

By now, you’re an expert on your product. You’ve figured out how it fits into the market and why people would need or want it. So, use the content you write to speak directly to potential customers about why your product would be beneficial to them. This will not only mark you as an expert in your field, but also increase your chances of people finding you through search engines. When people search online for a product like yours, your website is more likely to come up in their results.

Remember to link to the products you write about on your blog. This will increase the chances of customers clicking through to the products to have a look at them and ultimately increase the chances of those customers making a purchase.

Once you’ve created the content, it isn’t enough to leave it on your website and hope thousands of people will find you. Reach out to relevant website owners who have a good following both on their website and on their social networks, build relationships with them and see if they’d be interested in featuring your content on their site or mentioning your brand in their content. This will expose your brand to a new audience and help garner interest in what you offer.

2. Nurture Leads through Email

You may not have a customer base yet, but you can start marketing your business via email to your immediate network. Who might that be, you ask? The people you know best, your family and friends. These are the people who are most likely to believe in your business from the start, and are willing to try it out and spread the word.

Start off by using a simple tool like MailChimp that allows you to store email addresses and create campaigns designed specifically for your potential customers. Send out a newsletter building up to your business launch and you’ll start to create a buzz and anticipation for your grand opening. If your business has already launched,…