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The best option for retailers today is to understand the tools they have to work with. If they learn how to use their tools effectively, they can attract more customers and profits. However, is there one tool in particular that retailers should be focusing on? The number one marketing tool that is invaluable to retailers is customer service.

What is customer service to a business?

Customer service incorporates every single interaction that happens between customers and suppliers. It can also include the interactions that you have with people who have the potential to become customers. Even if someone is reading the information you have written on your website, this counts as indirect customer service. If you have a small business, you are more likely to add personal touches to your relationship with customers.

Why is customer service so important?

This is an important part of marketing because it is letting your customers know that you care about them. You are doing everything that it takes to make them happy. This means that they are more likely to return to you for repeat business. As well, it allows your good reputation to spread to more people. The customers that you have pleased…