We all know that Facebook video ads bring about amazing success; why then are so many of us still not using them to boost traffic and conversions? With Facebook continuously pushing video content by awarding it bigger reach, at this stage, you can no longer afford to procrastinate.
A good video grabs attention, builds interest, insures curiosity, quickly makes the viewer see what problem your product solves and shows credibility without being boastful. In fact, according to Adobe’s Digital Marketing blog: shoppers who view video are 1.81 times more likely to purchase and according to Cisco: traffic from videos will constitute over 80% of all global consumer internet traffic by 2020. So, where to start?
Before we look at the steps to making the perfect video, we need to look at what makes a Facebook video ad successful.
What Makes a Good Facebook eCommerce Video
Good videos either highlight products that are completely unique, or show a unique product benefit that potential shoppers haven’t thought of. They show real life situations where products are being used and describe features in a simple, highly visual way.
Good Facebook video ads tell a story through their music, the benefits they are trying to portray, the testimonials of shoppers or stories of how eCommerce brand owners thought of their products. The story is the feeling you create with your video
As we learned from our How to Find Trending Products post, you don’t have to spend a fortune or use professionals to make a good Facebook video. Whether you’re using photo stills or video, make sure the images aren’t pixelated. Smart phones’ HD quality these days compare to that of fancy video cameras, making it easy for anyone to make great quality videos.
A Call To Action
A good video is not a good video without a strong CTA. You have taken them on an emotional journey and now they are ready to buy a product 30 seconds ago they didn’t even know they wanted. Now you have to ensure that the video tells them what to do next.
Best Types of Video Ads for eCommerce
There are four main types of formats online stores are using to kick Facebook video butt:
The Merchant Product Review
These are videos presented by your online store, reviewing a specific product and its features.
The Shopper Testimonial
These are videos where you show your customers using your products, real life footage of benefits of a product or video testimonials from happy customers.
The Brand Story
These are videos that explain the essence of your online store, products and/or values.
The Product-Related DIY
Now that we know what is considered a good Facebook video ad, we are four steps away from creating one. Here’s how.
Step 1: Build Your Concept Around These Three Main Stages
1. The First 10 Seconds
The first ten seconds of your video are by far the most important. Why? Because that’s how much time you have to grab someone’s attention on their newsfeed and get them to watch or click through for sound. Obviously you want them to do both and the perfect Facebook video ad should do just that. The product video below does just that. Starting from the first second you see the benefits of the product and it hooks you in.
2. The Meat
This is the bulk of the video, after you have got their attention in the first 10 seconds. It’s where you need to educate, entertain or demonstrate. Take the merchant product review…