HTK helps brands reward the behaviours that matter

Ipswich, UK – 05 April 2017

Loyalty solution provider HTK has announced a new release of the Horizon Loyalty Hub that will make programs even more rewarding for customers and brands alike, through the ability to incentivise any customer activity.

Research has shown that loyalty members want to be rewarded for a greater variety of behaviours, beyond simply making a purchase. In fact, according to the latest report from Nielsen, 76% of customers wanted to be rewarded for completing a specific activity, while 62% said they would like to be rewarded for social engagement.