Insight: gaming back in growth despite shopper number decline

According to data from Kantar Worldpanel, sales of physical games grew by 0.5% year-on-year in contrast to music sales, which fell by 5%. Video sales were also down, falling by 13%.

The mixed picture for market means there was an overall decline of 7% across the combined three markets and a loss of 1.3 million shoppers year-on-year as digital and streaming services made further inroads with consumers.

James Brown, consumer insight director at Kantar Worldpanel, explained: “A strong slate of new releases helped gaming maintain growth during the first quarter of 2017, with Zelda: Breath of the Wild and Horizon Zero Dawn proving particularly popular. Argos and GAME experienced the biggest gains of any retailer over the past 12 weeks as a result, both achieving their highest first quarter market share in over five years. GAME in particular had great success with games sold alongside consoles as part of a bundle; while sales of single games were flat year on year, bundles saw double digit growth.”

While overall…