Insight: supermarket promotions at lowest level for 11 years

According to data from Nielsen, 26% of spend at UK supermarkets went on products with temporary price cuts or multi-buy offers in the four weeks ending 25 March.

The company found that the reduction in promotional spend was across all categories but was much faster in supermarket’s own or private label spend with just 18% of sales in the last year attributed to promotional spend compared to branded goods…