Coach Inc. has tapped a 26-year fashion veteran to lead the company as its expands its brand portfolio.

Joshua Schulman has been named president and CEO of the Coach brand, effective June 5. In this newly created role, Schulman will be responsible for all aspects of the brand globally, reporting directly to Victor Luis, CEO of Coach, Inc. This new leadership structure follows the 2015 acquisition of Stuart Weitzman, and is an important step in Coach, Inc.’s evolution as a customer-focused, multi-brand organization, the retailer said.

His appointment will be key in helping the retailer add more brands to its portfolio, a move that will also strategically position Coach Inc. as a luxury goods group, according to The Business of Fashion.

Previously, Schulman served as president, Bergdorf Goodman and NMG International, for the Neiman Marcus Group. Schulman joined Neiman Marcus Group in 2012 and assumed additional responsibility for NMG International with the acquisition of MyTheresa.com in 2014. From 2007 until 2012, Mr. Schulman was CEO of Jimmy Choo, Ltd.

Prior to Jimmy Choo,…