Today at the Facebook Developer Conference, Mastercard announced Masterpass-enabled bots to drive more seamless shopping on Facebook Messenger with FreshDirect, Subway and The Cheesecake Factory.

The bots leverage artificial intelligence (AI) technologies to enable consumers to interact with the merchant brands, build their order and securely checkout via Masterpass, all without leaving the Messenger platform.

Masterpass-enabled bots work across multiple verticals – from restaurants to retail – making conversational commerce frictionless while delivering a more personalized experience. The bots allow consumers to engage with brands in new places where they are already spending their time, as messaging apps and platforms like Messenger currently represent many of the top 10 global apps used by billions of people worldwide. The bots will also support all Masterpass-enabled wallets from banks including Citi and Capital One.

“The Mastercard vision is to support all forms of commerce – addressing the full range of merchant experiences and consumer needs, and ensuring that every one of our accounts is as digital as the people using them. Masterpass-enabled bots on Messenger offer both merchants and consumers innovative, compelling and secure digital payments on an extremely popular and active platform,” said Garry Lyons, Chief Innovation Officer, Mastercard

  • FreshDirect– FreshDirect is an online fresh food grocer delivering to residences and offices throughout seven states, including the New York City and Philadelphia metropolitan areas, and the District of Columbia. Working with Mastercard, FreshDirect now makes it easy for customers in those markets to browse, shop and purchase their groceries directly within Messenger. [video]
  • Subway– Subway restaurants, the world’s largest restaurant brand, is launching a bot for Messenger that enables guests to order a sandwich or salad with their choice of fresh vegetables, cheese, sauce and toppings as…

LEAVE A REPLY

Please enter your comment!
Please enter your name here