Eastview Mall, the go-to upscale mall in our region, is getting a facelift of sorts.
Over the next few months, new retailers will be moving into the mall.
BoxLunch, a novelty apparel and gift shop, will open at Eastview in June. It’s a retailer with a cause. With every $10 spent on pop culture-themed product offerings, BoxLunch helps to provide a meal by Feeding America on behalf of local member food banks.
The 1,800-square-foot BoxLunch store will be the first in Rochester and upstate and will be located in the Macy’s wing. It will offer a kitschy selection of goods from Mickey Mouse hoodies to Harry Potter purses.
Soft Surroundings, a store that caters to women of all ages, is anticipating a fall opening. The theme is comfortable. I’ve ordered sweaters and shirts from the company via its catalog and the fabrics are soft and luxurious.
Soft Surroundings features apparel, jewelry, accessories, fragrance and beauty collections for women. For the home, Soft Surroundings offers plush bedding, furniture, decorative accessories and rugs. The 5,000 square foot store will be located near the main entrance of the mall.
Also at the mall, Tesla will open eight destination charging stations near the main entrance of Eastview, adjacent to Route 96. The superchargers are part of the luxury car retailers plan to expand its presence in the upstate and western New York area over the next few years. During our recent trip to Tampa, we were escorted around town in my niece’s Tesla. We didn’t ask to to drive it because it cost over $100,000. But it was fun to toil around town as a passenger in one. Electric cars are extremely quiet. My niece likes it because she never has to pump gas. Just plug the car in the garage at night and go.
More new store announcements are expected in the coming months at Eastview Mall. It’s the destination mall in the region, with exclusive to the area stores such as Athleta, LEGO, L.L. Bean, Madewell, TUMI, and Von Maur.
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