If you want to use social media to promote your business, you need to carefully consider what types of posts are most likely to resonate with your audience. But you’re in luck! There’s plenty of inspiration out there for social media post ideas. Here are 20 you can use for your own small business.
Social Media Content Ideas
New Product Announcements
When you release a new product, a simple announcement on social media can go a long way. This photo of a new Audi vehicle from NAIAS is a great example.
Unique Product Ideas
You can also show your products in unique or interesting ways to give your customers ideas of how they can wear or use your products. This Target Facebook post shows an example of how to do this.
Simply posing questions to your customers who follow you on social media can help you to increase engagement and visibility for your posts while also potentially giving you access to some helpful information and insights.
Re-posted Customer Photos
You can also start your own hashtag or browse posts in which customers tag your brand and then re-post some of those photos on your own feed. This allows you to show your products in a unique way while also showing appreciation for your customers who post about your brand.
Social media is a great place to post about sales or promotions. And it’s even better if that sale is just for a short period of time or exclusive to social media followers.
Videos are very popular on sites like Facebook. And they don’t have to be long either. Even something quick and simple like this close up of McDonald’s chicken nuggets and dipping sauce can serve a purpose.
Or you can post some videos on YouTube or elsewhere showing a behind the scenes view of your business or the creation of a particular product. Disney Parks gives this type of behind-the-scenes look in this video about the new Pandora park section.