On Thursday, Amazon will officially open its first brick-and-mortar store in New York City — its seventh in the US.
Tucked inside The Shops at Columbus Circle in midtown Manhattan, the physical location uses millions of Amazon customer ratings and reviews as its guide to providing customers with a unique shopping experience.
The store — which sells mostly books and some electronics, like the Amazon Echo — doesn’t have traditional price tags, and with the exception of new releases, it stocks only books that have an average online rating of four stars or above.
Take a look inside the brand-new store.
The new store is 4,000 square feet, and it houses about 3,000 books.
One of the first things you’ll notice is that all of the books are displayed with their covers outward.
Customers will find classic categories like Business & Money and Cooking …
… as well as categories that you wouldn’t find at your typical bookstore, like Books with More Than 10,000 Reviews on Amazon.com.
While the store shelves only books that have an average rating of at least four out of five stars online, a table of Highly Rated 4.8 Stars & Above books greets you at the entrance.
There’s also an entire wall that, similar to Amazon’s online shopping experience, provides you with three suggestions based on popular novels you might have already read.