Apple wants to give its shoppers more reasons to visit its stores than to make a purchase or visit the Genius Bar.
The tech giant has launched a new initiative, called “Today at Apple,” in all 495 Apple stores. The program features more than 60 hands-on sessions in a range of topics, including photography, music, art, design and coding. According to Apple, the classes will be led by highly-trained team members, and, in select cities, world-class artists, photographers and musicians. There will be special programs for families and educators.
The new program is part of retail chief’s Angela Ahrendts effort to reinvent the Apple store experience….