Knowing efficient in-store fulfillment is key to omnichannel success, Browns Shoes has just taken a big step toward optimizing these orders.

Browns Shoes, a family-owned business established in Montreal in 1940, owns and operates more than 60 retail stores throughout Canada. When the retailer merged its e-commerce channel with its brick-and-mortar operations, Browns was ready to use its retail network as another fulfillment avenue.

However, to ensure this complex operation would be successful, the chain recognized the need to update their current order management system (OMS). Its top requirement: a system that could consolidate orders, and bring the right products to key ship-from-store optimized locations.

Working with Deloitte Consulting, Browns evaluated all major order…