Forever 21 has entered into a partnership with mall owner GGP Inc. to debut a new, freestanding brick-and-mortar retail format.

The Los Angeles-based fast-fashion giant will launch Riley Rose, a beauty boutique, at 13 GGP regional shopping centers, with 10 locations opening in 2017. According to a report by newbeauty.com, the new concept will be experiential, millennial-focused and Instagram-friendly.

“Forever 21 is always ready to expand into new concepts,…