By Chloe Rigby

An ecommerce sales boost of 35% has helped SuperGroup, owner of the Superdry [IRDX RSGR] brand, to a 27.2% rise in sales in its latest financial year.

Retail sales rose by 12.7% in the year to April 29, on a like-for-like basis that strips out the effect of store openings and closures. They were up by 9.4%, like-for-like, in the fourth quarter alone.

The retailer said while its global presence meant that its sales had benefited from the weakness of sterling during the year, with this factor accounting for around a third of growth in each sales channel, the figures also showed its multichannel strategy was paying off.

“We remain focused on the consistent execution of the strategy outlined in early 2015,” said chief executive Euan…