Lenox knows what its shoppers like — and now it has a way to digitally display luxury products that specifically meet their tastes.

Inundated with a steady stream of new products, the giftware retailer needed a way to streamline its presentation of merchandise across digital channels, and still deliver an engaging customer experience. For Lenox, this included deploying the Oracle Commerce Cloud, an architecture that is modernizing the company’s omnichannel shopping experience.

By leveraging the platform’s configurable, customizable storefront, Lenox can now personalize what customers see based on preferences and shopping patterns. The solution also streamline business operations across its mobile and desktop sales, the retailer said.

Specifically, the platform enables Lenox to better…