- 24Sevres.com will put LVMH brands alongside Gucci and Prada
- Site to open in June, featuring more than 150 luxury labels
LVMH is raising the stakes in luxury e-commerce, setting up its first multi-brand site in eight years that puts brands like Louis Vuitton alongside those of rivals such as Gucci and Prada.
The new site for the company’s Parisian department store Le Bon Marche will feature more than 150 luxury labels when it opens next month, the maker of Fendi handbags and Hennessy cognac said late Wednesday.
The move represents a step up in competition across the fast-growing digital side of the luxury industry as newcomers like Yoox Net-a-Porter and Farfetch battle with established brick-and-mortar department stores and luxury brands’ own online flagships.
The new website will be named 24Sevres.com, after the address of the storied Left Bank department store, and will ship from France to more than 75 countries. Its initial focus will be on womenswear and 68 brands will contribute exclusive products for the launch.
It’s LVMH’s first major e-commerce project since the company — full…