MediaMarkt is deploying innovative light-based technology in its flagship store in the centre of Eindhoven to guide smartphone-wielding shoppers to the groceries they need.

The retailer has introduced a Store Guide smartphone app, developed by novomind, to its new-look store in the Dutch city. That app works with an LED lighting system from Philips Lighting and indoor mapping from Aisle411 to show shoppers the quickest route to the products they are searching for.

The Philips indoor positioning system consists of LED luminaires that transmit their location through a modulation of light that is imperceptible to the human eye but is detected by the…