• The approach would help athletic brand fight knockoff goods
  • Registry system lets companies flag counterfeit violations

Amazon.com Inc. will begin selling Nike shoes directly through a brand-registry program that curates products to keep counterfeit goods off the site, according to a person familiar with the situation.

The approach lets Nike Inc. take greater control over how its products are sold, helping ensure that knockoff shoes aren’t offered by third parties on the e-commerce marketplace, said…