Approximately 80% of low-income households will not opt for Amazon’s new discounted Prime program.

That’s according to a broadlines and hardlines retail report by Gordon Haskett Research Advisors analyst Chuck Grom, which looks at Amazon, Walmart, Dollar General and Dollar Tree as Amazon announced discounted Prime membership for those on federal assistance. Here are excerpts from Grom’s report:

With news out that Amazon will be offering a 45% membership discount for those on federal assistance interested in Prime ($5.99/month vs. $10.99/month currently), shares of Walmart, the dollar stores (Dollar General, Dollar Tree), and other retailers (largely auto part retailers) that cater to the low-end consumer have been…