Dive Brief:

  • E-commerce site performance continues to be “disturbingly slow,” and some retail web sites fail to load elements such as images correctly on a regular basis, according to a study conducted by Retail Systems Research (RSR) for e-commerce cloud platform provider Yottaa.

  • The research report “E-Commerce Performance: What Works, What Doesn’t and What’s Next?” evaluated more than 80 major retail websites on page speed performance as well as end user experience. Among retailers, Express scored the highest of all 80, while One Kings Lane scored the lowest.

  • RSR found that the average web site took 9.5 seconds to load on mobile and 16.6 seconds to load on desktop. Both of those figures are well above the default standard of three seconds, beyond which it is believed e-commerce site operators are under great risk of losing customers.

Dive Insight:

In addition to Express, other top performers among retail web sites included Shoes.com, RueLaLa.com, Sephora, The Talbots and Eddie Bauer. Another very big name in the bottom 10 worst performing…