By Chloe Rigby

Game Digital [IRDX RGME] said today that it continued to focus on improvements to the customer experience, with plans to expand its in-store gaming arena network, as it focuses on growing its business.

The gaming retailer is looking at how it will finance the roll-out of its new in-store gaming arenas. Its Belong arenas are exclusive to Game reward card holders who can use them to test out the latest gaming technology, including virtual reality, play against others, and to hold birthday parties, have so far been launched in 12 locations. Today Game said it was “exploring new funding arrangements” to roll them out further.

But while Game is on course for “record sales” in its Spanish business, its UK business is affected by “challenging trading conditions” and by UK shortages of the new Nintendo Switch games console, which it had expected to boost its business in…