Heidi Klum is giving a huge boost to the German supermarket Lidl as it embarks on its US launch this month.
The 44-year-old supermodel is releasing a fashion line exclusively at Lidl stores in partnership with its US division, the company said Tuesday.
It appears to be Klum’s first full fashion line since her activewear launch with New Balance in 2010, though she has released limited lingerie and swimwear lines since then.
Lidl says the line will be “high-end, yet affordable… making the range accessible for everyone.”
“At Lidl, we believe high-quality fashion should be attainable for everyone and we look forward to sharing this collection with our customers later this year,” Lidl US chief commercial officer Boudewijn Tiktak said.
Lidl is opening its first US stores this month in North Carolina, South Carolina, and Virginia.
The chain has an aggressive expansion plan in the US that includes adding another 80 stores along the East Coast by the middle of…