casper mattress
My Casper mattress came in a box like this. Casper

Casper, the mattress startup behind the pricey, foldable beds that ship in a box the size of a mini-fridge, just raised $170 million in a round led by Target.

Founded in 2013, the “Warby Parker of mattresses” sells memory-foam mattresses online, delivers them to customers’ doors, and offers a 100-night trial with free return pick-up. The company, which started selling at Target earlier this week, is valued at approximately $750 million and is planning an IPO, The New York Times reported.

In 2015, I bought a Casper mattress after moving cross-country. Two years later, I’m convinced I will never buy a mattress in stores again (even if it is available at Target). Here’s what the buying experience was like.

The biggest pain about buying a new mattress is … well, just about everything.

The biggest pain about buying a new mattress is ... well, just about everything.

Flickr / Rachel

You spend an hour in the mattress store, awkwardly flopping on and off beds trying to find the one that meets the Goldilocks standard of “just right.” Then you lug the winning mattress across the parking lot, onto the roof of your car or rental, up stairs, and into your home.

When I moved from New York City to San Francisco in spring 2015, I decided to do things differently when shopping for a new bed.

My shopping experience began online, and I finished in less than 10 minutes.

My shopping experience began online, and I finished in less than 10 minutes.
Casper

Casper sells just one type of mattress, named “The Casper Mattress,” because the company prefers to put its energy into building the ideal bed “instead of confusing you with dozens (or hundreds) of choices” that all start to feel the same after a while, according to the website.

It combines four types of foam for support, cooling, and bounce. A hand-sewn, zip-off cover seals the layers. The company refines the mattress based on customer feedback.

I ordered a full-sized mattress for $750 (today it costs $800), comforted by the knowledge that I could return my…