JML acquires consumer goods start-up in £2.3m deal

The consumer goods brand and multichannel retailer has acquired a 51% stake in Brand Evangelists, which specialises in health and beauty products aimed at a young demographic.

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JML chief executive Ken Daly (pictured) said: “This acquisition is complementary to JML in that we share the core principle of products that require demonstrations and have mass appeal. However, the key differentiator is that Brand Evangelists market their products primarily…