By Paul Skeldon

Using smartphones to shop for and buy goods and services has become commonplace in the UK.

According to eMarketer’s latest UK retail ecommerce forecast, 58.6% of the country’s digital buyers ages 14 and older—25.17 million people—will make ecommerce purchases (excluding travel and event tickets) via smartphone this year.

In 2017, UK retail ecommerce sales made via smartphones will be worth £16.42 billion, eMarketer predicts, and account for 46.5% of overall retail mcommerce sales, which in addition to smartphones includes purchases made using tablets.

This year’s smartphone commerce tally will be up 45.7% from a strong 2016, when sales grew by 66.0%, an expansion more than triple the 18.0% growth seen for UK retail ecommerce overall last year….