By Paul Skeldon

Analysis by digital growth company Urban Airship of more than one million Apple Wallet coupons and loyalty cards of major retail brands shows that for every mobile wallet pass a customer installs, it is shared and added to 3.3 other mobile devices on average—a 4.3X share rate.

More than three-quarters of retailers’ installed passes were the result of sharing versus being created and distributed through their marketing channels.

“This data shows Apple Wallet passes unlock network effects for business growth, lowering the cost of customer acquisition by offering an incredibly simple path for customer referrals and repeat business,” said Brett Caine, CEO and president, Urban Airship. “Best of all, any…