Lamps Plus is making it easier for Canadian shoppers to make a purchase.

The specialty lamps retailer debuted lampsplus.ca, an e-commerce website designed to provide a localized experience in Canada. Canadian shoppers have been purchasing from Lamps Plus ever since the retailer debuted online in 1998. However, the new site specifically targets the Canadian market with prices displayed in CAD dollars.

“Canada has always been an important market for Lamps Plus. However, our focus was growing the U.S. e-commerce site before we launched a Canadian site,” said Dennis Swanson, CEO of Lamps Plus. “With the new site, Lamps Plus will be able to efficiently reach the major population…