There is no denying that in this day in age we are glued to our electronic devices, most particularly our smartphones. Consequently, smartphone and tablet devices are the channel for 51.3% of Internet use. In addition, Adage.com reports that 75 percent of content consumption will be mobile. The ways in which companies must market to customers is rapidly changing and the ways in which they engage must shift to cater to this. Here are the top ten mobile marketing trends we will see increase in 2017 and beyond.
- Retail Will Join Forces with E-Commerce to Create an Omni Channel
As opposed to thinking of themselves as competing entities, mobile and the physical store will create a seamless experience for customers. Customers will be able to come in store, find a product they like and then check availability of stock in store, product information and relevant offers through their phones. Relevant online content will also be used to drive traffic into brick and mortar locations.
- Virtual Reality
Finally, with the implementation of virtual reality we are seeing some of the “inventions of the future” we dreamed of as children coming to life. For example, Pokémon Go and its augmented reality created a phenomenon and bridged the gap between what is real and what is not. This can be used for marketing and to drive sales. Snapchat with its geo tags using location services show how brands can tap into that market and even give offers to those who are using their tag in store.
- Increased Video Content
Humans are visual creatures so it is no surprise social media is dominated by picture-sharing or video sharing platforms such as Instagram, Snapchat and YouTube. For example, many consumers would prefer a video tutorial on how to do a particular make-up look than to read an article detailing it. Small digestible bits of information are what is set to cater to our ever-decreasing attention spans.