Under Armour is trying to get out of a rut.
Sales have slowed, and shares are have lost 50% of their value in the past year.
The latest hope for salvation is the newest entrant in the Steph Curry series of basketball shoes: the Curry 4. Though it won’t go on sale until October of this year, the shoe debuted on the court during the NBA finals worn by its namesake athlete.
The shoes have generated significant buzz and favorable comparisons toward its predecessors, the Curry 3, which is generally considered uninspiring, and the Curry 2, which was relentlessly mocked on the internet.
We have a bit of…