Target launched a pilot of its next-day delivery program for household essentials yesterday in the Minneapolis/St. Paul area. Now, the question is whether the program, known as Target Restock, will prove successful in driving increased sales for Target.com.

The pilot program gives shoppers a choice of more than 10,000 everyday items including baby, beauty, household products, personal care, pet and shelf-stable foods. Orders are added to a box that holds up to 45 pounds. Shoppers are updated on how much more room is available in the box as they add items to their cart. Items ordered by 2:00 p.m. are delivered the next day for a fee of $4.99. The pilot will be restricted to REDcard members during its initial phase.

“Target Restock is all about making the Target Run easier — and helping our guests save time in their busy…