Burberry [IRDX RBUR] this week said that mobile now made up 40% of its online sales.
The update came as the upmarket fashion retailer, a Top350 retailer in IRUK Top500 research, said its customer app was now live in five markets.
Burberry said that during the first quarter of its financial year, the three months to June 30, it had also seen revenues from the Chinese market more than double compared to the same period in the previous year. At the same time, it tripled its reach via Chinese social media platform WeChat thanks to a campaign for its DK88 handbag.
Overall, the retailer reported retail revenues of £478m, up by 3% on an underlying basis – and by 13% as sterling weakened…