Amazon brown box

REUTERS/Rick Wilking

Amazon’s Prime Day event is nearly here, which means it’s time for the online shopping giant to bombard Prime members — and coax other shoppers into becoming Prime members — with the promise of widespread discounts and special offers.

The event is expected to generate lots of sales for Amazon. The last Prime Day was a success, and the company has gained millions more Prime members in the year since.

The urge to shop on Prime Day makes sense: Amazon sells a ton of products and makes it very easy to buy them. Many times, its products are less expensive than they are elsewhere.

But that’s not always the case. Though Amazon’s shopping experience is largely straightforward, certain aspects of it can still be misleading.

Thankfully, there are tried-and-true ways to ensure you’re getting a good deal. Let’s talk about two: using a price tracking tool like Camelcamelcamel, and a user-reviews analyzer like Fakespot.

Finding a good deal

The first tool is pretty straightforward. Camelcamelcamel is one of many product price trackers floating around the web, but it has been popular and reliable for the better part of a decade.

To use it, simply copy and paste the URL of whatever item you’re considering into the bar at the top of Camelcamelcamel’s site. The tool will then bring up a chart of how that item’s price has fluctuated over time.

For instance, Amazon is promoting this Anker battery pack for $35 as of this writing. Anker is a trusted name, and Amazon’s listing says this is a $45 savings off of the battery’s usual list price. Looks like a no-brainer, right?

Jeff Dunn/Screenshot

Not necessarily.

Throw the link into CCC and you’ll see it has been around the $35 mark many times in the past. At some points, it’s been a few bucks cheaper. Typically,…