A consumer electronics giant is making a move to grab some wallet share from the home category.

Starting in August, Best Buy is adding Dyson Demo Experiences – dedicated spaces that will let customers try out Dyson products. Approximately 90 Best Buy stores in the United States will feature the new interactive sections, which will be designed for shoppers to test merchandise.

These store-within-a-store concepts will range in size, from 40 sq. ft. to about 400 sq. ft. There will…


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