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Google is now allowing sellers to add their own descriptions and videos to product results in Google Shopping, Retail Dive reports.
The company claims manufacturers that use the new tool, called the Google Manufacturer Center, receive 8% more impressions and 10% more clicks on their results and ads.
This move could be in counter to Amazon’s increasing control of the shopping process, starting with the initial search.
- In 2016, 55% of US consumers began their product search on Amazon, up from 44% in 2015, according to a survey by…