Voice Assistant Accuracy
BI Intelligence

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THE SHIP-FROM-STORE REPORT: Why legacy retailers need to rethink the purpose of their brick-and-mortar stores

THE FREE SHIPPING REPORT: How this pervasive perk is eating away at margins, and the strategies retailers can adopt to compete with Amazon

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Google is now allowing sellers to add their own descriptions and videos to product results in Google Shopping, Retail Dive reports.

The company claims manufacturers that use the new tool, called the Google Manufacturer Center, receive 8% more impressions and 10% more clicks on their results and ads.

This move could be in counter to Amazon’s increasing control of the shopping process, starting with the initial search.

  • In 2016, 55% of US consumers began their product search on Amazon, up from 44% in 2015, according to a survey by…