Four years after launching his signature collection of high-end bicycles, Lorenzo Martone will introduce his first collection of athleticwear this fall.
Shoppers will find a sampling of what’s in store in the Martone Cycling Shop in The Wellery on the second-floor of Saks Fifth Avenue’s flagship. Although the brand’s modernistic self-shifting bikes retail in the four-digit range, its activewear will hover around $100. This fall’s 16-piece collection is designed for women and men and features the brand’s signature red link logo, which is used subtly, such as a small closure instead of a seam on a sleeveless hoodie. Each item has metallic or reflective accents as much as for cycling safety as for a shot of fashion. Instagrammable as the apparel is, Martone said, “It’s an interesting mix of having a wink without coming across as too over-the-top.”
In November, Martone will open Martone Lab, a 3,000-square-foot hybrid space in downtown Los Angeles in Little Tokyo. The store-office-studio will feature an array of services such as photo shoots, filming or design space for artists or illustrators to customize an all-white Martone bike. Just as he insisted the Saks shop have a few chairs for people to linger, Martone hopes the West Coast outpost will have numerous reasons to entice patrons and keep them comfortable. The new business will be part of an eight-floor Art Deco development project, Brunswig Square, that is going to be a Chelsea Market-type retail and commercial space.
During his frequent trips to Los Angeles, Martone has noticed how L.A. residents don’t think…