There seems to be no shortage of obstacles

Location data can help marketers better reach their target audience. But according to new data from Forrester Consulting, commissioned by location-based mobile marketing platform Verve, many say they don’t have a good understanding of how to best leverage it.

Case in point, a third of digital marketers in North America polled in March 2017 said that understanding how to use location to deliver relevant mobile ads was one of the leading challenges their organization faced.

Inaccurate location data was another key challenge mentioned by almost as many respondents. And the list goes on.

Leading Challenges of Using Location Data in Mobile Ads According to Digital Marketers in North America, March 2017 (% of...