By Chloe Rigby

Quiz [IRDX RQUI] this week outlined its omnichannel approach ahead of a stockmarket flotation that it will use to buy out investors and to expand the brand. The fast fashion Glasgow-based brand, founded in 1993, is valued at £200m in a placing at 161p per share. It is a Top100 retailer in IRUK Top500 research.

Chief executive and founder Tarak Ramzan said, as details of the flotation were published: “Today’s announcement marks an exciting new phase in Quiz’s growth and development as a leading international omnichannel fast fashion brand. We have a well-invested infrastructure, a clear customer focus and a fantastic team and I am delighted that investors have recognised the company’s significant strengths and opportunities with their support. We are confident that the company’s admission to AIM will help Quiz to deliver its clear omnichannel growth strategy and enable the brand to achieve its hugely exciting global potential.”

Omnichannel selling

Quiz says it aims to provide its customers with a seamless shopping experience, whether they buy its occasion wear and dressy casual wear through its website, apps or through its own…