It isn’t news that the retail sector has suffered the past year due to rising competition from e-commerce giants such as Amazon and changing spending habits of millennial consumers.

“The retail space has been fairly uninvestable for the past 6 to 9 months,” Wells Fargo retail analyst Ike Boruchow told CNBC’s “Fast Money Halftime Report” on Wednesday.

“The group underperforms the market about 20 points year to date, and it’s trading near its recessionary levels relative to the market at the end of the day,” he said.

But there is one retail brand Boruchow has been bullish on.

“Cheap names where we think numbers are safe, those are the names that we kind of put out this morning. And at the top of the list is PVH,” Boruchow said.

“We think that’s still an inexpensive name that’s…