Laura Icken showed off her shoe shopping haul outside a Nordstrom Rack in Burbank, California. She picked up sandals for herself and Nikes for sons, Wesley and Andrew.
Icken said she used to be a department store customer, but these days she buys primarily from off-price stores. “I just think it’s a bigger bang for the buck,” she said.
Shoppers like Icken now expect to pay less than full retail, explained Rob Greenspan, a consultant in the Los Angeles apparel industry
“Everything’s on sale,” Greenspan said. “There’s coupons, discounts. So people are waiting for the cheaper price.”
Off-price retailers have become a bright spot amidst the doom and gloom of widespread closures of brick-and-mortar stores and online shopping’s growing dominance.
T.J. Maxx, Ross and others are expanding at a time when legacy department stores are shuttering locations. And discounters and shoppers who feel like they scored a deal aren’t the only ones benefiting from the new retail landscape.