A former Macy's store in North Hollywood, California is fenced off from public access. The Laurel Plaza shopping center location closed its doors in October 2016, one of 68 Macy's stores nationwide to close through Spring 2017.
A former Macy’s store in North Hollywood, California is fenced off from public access. The Laurel Plaza shopping center location closed its doors in October 2016, one of 68 Macy’s stores nationwide to close through Spring 2017. –

Laura Icken showed off her shoe shopping haul outside a Nordstrom Rack in Burbank, California. She picked up sandals for herself and Nikes for sons, Wesley and Andrew.

Icken said she used to be a department store customer, but these days she buys primarily from off-price stores. “I just think it’s a bigger bang for the buck,” she said.

Shoppers like Icken now expect to pay less than full retail, explained Rob Greenspan, a consultant in the Los Angeles apparel industry

“Everything’s on sale,” Greenspan said. “There’s coupons, discounts. So people are waiting for the cheaper price.”

Off-price retailers have become a bright spot amidst the doom and gloom of widespread closures of brick-and-mortar stores and online shopping’s growing dominance.

T.J. Maxx, Ross and others are expanding at a time when legacy department stores are shuttering locations. And discounters and shoppers who feel like they scored a deal aren’t the only ones benefiting from the new retail landscape.

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