This was according to a new survey from Ebates and global internet services company Rakuten. The study, which was conducted online by Propeller Insights in June 2017, tapped 1,001 adults and 500 teens.
Many parents (42%) plan to spend between $100 and $300 this back-to-school shopping season — significantly less than the $250-$500 they planned to spend last year. The survey also discovered that a majority of American parents (80%) are likely to take advantage of back to school promotions.
Keeping a keen eye on back-to-school essentials this year, both parents and teens are in sync regarding what those top needs are. Both groups said that clothing and shoes were on top of their shopping lists (73% for parents and 60% for teens). This is followed by pens/pencils/notebooks (19% for parents, 33% for teens), and a backpack or school bag (7% for parents, 6% for teens).
“Our Back to School survey found that budgets are smaller this year, and that parents and teens are shopping for the tried-and-true…