Superdrug [IRDX RSUD] today said that its online sales grew by more than 60% in a year that it saw revenues grow by 10.4% and pre-tax profits by 41%.

It said that the growth was underpinned by improved website functionality and improved delivery solutions. Availability was also at “best ever” levels.

Overall, Superdrug reported sales of £1.2bn in 2016. That’s 10.4% up on the previous year, with like-for-like sales up by 7.8%. Pre-tax profits of £80.4m were up by 41% on last year.

Superdrug said that an innovative approach to merchandising had helped to drive customer engagement and transactions, helping to grow both sales (+14%) and market share (30%) in the cosmetics category.

A store opening programme included new sites in Fosse Park Leicester, and Castlepoint, Bournemouth. The retailer had 789 stores in the UK and Ireland by the end of the year.

Its loyalty card, the Health & Beautycard programme, had 9m registered…