Tesco [IRDX RTSC] this week announced multichannel improvements to its Clubcard loyalty scheme.

The supermarket, an Elite retailer in IRUK Top500 research, says the changes make it easier and simpler for customers to use the card. Shoppers, for example, can tap a new contactless Clubcard at the checkout to add their points. They can take advantage of immediate sign up for the card via the Tesco Clubcard app, which can be downloaded during the course of a supermarket trip. Existing customers can also…


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