The Marketing Week Mini MBA in Marketing returns in September, offering marketers the tools they need to become more confident, more effective and more inspired.
The course is CPD accredited and is designed and taught to mirror the MBA core marketing courses offered at the world’s leading business schools. It will once again be hosted by marketing professor and Marketing Week columnist Mark Ritson.
More than 520 people have already taken the course this year, on top of the 450 that took it last year, with 97% saying they were very satisfied with the course and 99% praising the content for being ‘excellent’ or ‘good’.
Participants take 12 modules in areas including market orientation, targeting and strategy. Each of the 12 modules is accompanied by a reading list and those taking part are offered a regular live Q&A with Ritson.
There is then an exam designed to test everything learn. In total the programme lasts for…