By Chloe Rigby

A partnership between Visa and PayPal that promises to make it easier for shoppers to pay across channels is launching in Europe.

The two companies already work together in the US and Asia Pacific to provide joined-up online, in-app and in-store payments. PayPal is also joining the Visa network with the result that it will be able, under its European banking licence, to offer Visa accounts in Europe, enabling PayPal customers to spend PayPal funds where Visa is accepted.

The partnership promises a seamless experience for consumers who choose to pay with their Visa card at places that accept PayPal. Through collaboration with Visa bank partners, consumers will be able to add Visa cards into the PayPal wallet from other banking apps.

They will also work together…