Walmart is making big moves to ensure that it can serve Chinese shoppers efficiently during a crucial timeframe.

The discounter is further integrating its platform, supply chain and customer resources in China with partner JD.com — efforts that will prepare the companies to serve shoppers during the launch of the first JD-Walmart 8.8 omnichannel shopping festival on Aug. 8. The event will offer savings across all the different JD and Walmart channels, and reward customers for shopping multiple touchpoints.

The shopping festival will also help Walmart extend its reach to the 99% of the country’s population that JD’s delivery network covers. The new initiatives were designed to ensure that shoppers throughout China would get faster and more convenient access to merchandise through multiple channels, according to Walmart.

These new initiatives will include:

Inventory integration. The companies will deploy a jointly-developed supply chain and backend system to integrate inventory management. When a customer places an order on JD.com, JD’s proprietary order management system will analyze data from both companies’ stock systems to determine whether a JD warehouse or Walmart store is closer to the customer, and dispatch a JD courier accordingly.

The integration will improve delivery efficiency, optimize delivery routes for JD, and increase Walmart’s inventory turnover rate. The partners will pilot the program in six cities: Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Wuhan.

Customer integration. Customers can scan a QR code at more than 400 Walmart stores in China to earn…